We tailor every strategy to your unique needs and pain points. From top-of-funnel awareness to bottom-of-funnel results, we create layered strategies that deliver value across your organization.
Influencer marketing is all about relationships. We handle 1:1 outreach to target influencers and negotiate on your behalf to secure the best rates.
From live briefing sessions to managing internal feedback and approval loops, our team has the agency and in-house expertise required to achieve world-class results.
We handle all partnership logistics, from contracting to paying creators on your behalf. With just one agreement with Matchbook, we take care of the rest - perfect for scaling up existing programs.
We normally structure our deals with clients using a two-part fee system: a base monthly agency fee and a percentage (%) of the talent spend.
The base fee ensures our clients have unrestricted access to us for asynchronous and synchronous collaboration.
The percentage of talent spend serves two purposes. First, by managing all contracts and payments directly with creators, we take on accounting and legal risks, which this fee helps to offset. Second, it reflects the increased workload associated with higher talent expenditures, creating a sliding scale that adjusts for this dynamic.
We are open to deal-specific compensation structures but tend to lead with the above model that was developed from years of trial and error. So let’s chat!
Mike and Tom serve as the principal daily operators of Matchbook and will be your primary points of contact throughout the entire contract period. You'll have direct access to both of them - they love an impromptu phone call if you need a quick answer.
In addition to M&T, Matchbook has a team of project managers and creative strategists that work with the core team on the daily. We keep it tight knit, with each member bringing relevant expertise to the table.
A core benefit that Matchbook offers its clients is access to our vast network of creatives and strategists. We have built an incredible network of professionals that we can pull into projects depending on the scope and need.
In short, we do it all. From strategy all the way through to execution, if it involves creators, we can make it happen.
The typical project stages are as follows:
- Build Strategy
- Find Creators
- Contract Creators
- Define Concepts
- Project Manage Production
- Manage Rollout
We pride ourselves on not prescribing a one size fits all workflow on our clients. We approach every single project with fresh eyes and bring in key learnings from past projects to craft the best operational and creative process that works for our clients.
We learned very early on that the best way to collaborate with clients is to plug into your existing workflows.
Slack? Of course!
Email? We can do that!
Phone calls? Give us a ring!
Google Docs? Share the link!
Zoom? We are ready to share screen!
By plugging into existing systems we are able to eliminate any collaboration hurdles and get right to work. With this being said, we are always happy to provide recommendations on collaboration best practices.
We selectively engage with a handful of clients and have built a reputation of quality not quantity when it comes to how we engage with brands. Our clients stay with us. We grow with our clients modifying the scope of engagement to match their needs.
Our priority is ensuring each one of our clients has direct and unrestricted access to us, creating the collaboration efficiencies central to how we work.
We are not the agency that has hundreds of clients. We are a consulting duo that feels like an extension of your team.
Of course! We handle all the contracts and payments directly with creators to further streamline the project for your team.
When we invoice you each month, we itemize out our agency fees and the funds that were distributed to creators.
This makes it so you only have to manage one invoice whether you worked with 1 or 100 creators each month!