Welcome to Matchbook. We do creator-led growth and lifecycle marketing for consumer brands.
About Us
What We Do: Full-Funnel Programming.
The strategy at the core of our programs is grounded in human and behavioral psychology, built on the fundamentals of how trust actually forms in the brain. Creators have built trust post by post with real people who have chosen to engage with them. That trust is pre-existing IP.
You can't replicate it with spend, and you can't generate it with AI; you can only access it by working with the right people. When a creator your audience already trusts shows up with your brand, that trust transfers.
Here's what that looks like in practice.
- Top of funnel: Your message is more likely to stick when the audience already has a relationship with the person delivering it.
- Middle of funnel: Pre-existing trust can shorten the path from interest to consideration.
- Bottom of funnel: We connect tested creative with active paid execution. We test creator content, promote stronger performers through creator-authorized ads, and target relevant audiences by geography or psychographic fit.
- Lifecycle: The creator content, trust, and audience insight built throughout the program provide a foundation for deliberate retention work, including welcome, post-purchase, and win-back journeys that keep customers engaged and encourage repeat business.
The Team
Matchbook is a tight team of specialists. Each core function has a dedicated person responsible for the work, and you work directly with the people handling your strategy and execution.
Creator content and production
A dedicated specialist manages the creator-content work, from matching creators to the campaign through production and delivery.
Paid media
A dedicated specialist handles campaign setup, audience targeting, creative testing, budget allocation, and optimization.
Lifecycle
A dedicated specialist builds and manages the customer journeys and retention programs that support repeat business.
AI and automation
A dedicated specialist handles the AI and automation work supporting the program's operations and workflows.
Board of advisors
Our board of advisors brings together experienced operators who are actively doing the work in their own industries and are available when their expertise can strengthen yours. Finance, healthcare, and supplements each bring distinct regulatory and market considerations; other categories call for a different kind of experience. When your industry would benefit from specialist input, we bring the right people from our network into the work at no additional charge. It's part of how we adapt our system to businesses of different sizes and across industries, while keeping strategy and execution accountable to Matchbook.
Behind the Scenes
Tom Circo
Founder & CEO
Sicilian-Canadian, based in LA & Vancouver, Tom came up in commercial production, working with some of the largest brands in the world.
In the early 2020s, he saw where traditional advertising was heading (influencers on-set with more pull than A-list celebs) and built Matchbook to do something about it.
In three years, Matchbook has partnered with thousands of creators, served as social AOR for multi-billion dollar companies, and built a track record that includes a Super Bowl campaign and content features in publications such as TechCrunch and the Wall Street Journal.